“Content marketing is a strategy where a company publishes helpful, useful articles [videos, graphics, or podcasts] as a way to attract attention,”
“Markets are conversations, and customers are in control of those conversations. We can’t buy our way in. We have to be invited.”
Websites aren't permanent. You can (and should!) create and develop your website content over time, making strategic changes to improve your SEO.
"Content marketing is more like a crockpot than a microwave. It takes time and patience. Feel like you’re shouting into the void? Keep shouting. You’ll be heard.”